Tag: Marketing

Biz Agility Café #2: Sustainable pace, timely invoicing and the multitasking monster

Jessica and Darren

Jennifer Wendling from Fuzed Notions and Darren Jorgensen with his partner from Molly Media Studios joined me last Friday for warm eats and dialogue at the 2nd ever Business Agility Café. It was as fun as productive since Jennifer and Darren know each other so well. Darren was beaming at how reducing multitasking is helping Molly Media get more stuff done, something he learned about at the Business Agility workshop a couple of weeks ago.

Topics we covered:

  1. From Jennifer: how to decrease time from completing projects to getting invoices out? Some of Jennifer’s projects take one or even two months before the invoice goes out, creating cash flow issues and awkwardness asking for payments well after the project is done. We quickly recognized that there are many steps in the process, with Jen involved in most of them, leading to delays. I left Jen with the task of documenting the workflow from project completion to invoice sent to see visually what is happening and how long each step takes. A favourite quote of mine is you can’t manage what you can’t see.
  2. From Darren: using a task board for video production projects. We discussed adding checklists for each status of a task, so that a task cannot move from one status to another. Looking forward to seeing photos!
  3. From Darren: how to find a sustainable pace – too much work leading to burnout. Darren’s new studio will be ready in then new year (yay!) making it less tempting to do work from home (when the equipment isn’t there). I talked about how time boxes and Scrum can create a rhythm and flow that provides the confidence to know when things will get done, lessening the need to work around the clock due to worry about uncertainty.
  4. From Darren and Jennifer: how to reduce feast or famine cycles. Jennifer made some excellent points about nurturing relationships on an ongoing basis, keeping in contact with people so they think of you when a need for your services arises. Most of all Jennifer drove home the need for a marketing plan, so these activities align with company goals and are baked into the work plan instead of being starved for time. Good points that I took home with me!

Having done two of these cafés now, in the spirit of inspect and adapt, I’m planning to make the following improvements for future cafés:

  1. At the start, give returning participants a brief chance to update others on their experiments since the last café. Participants can use the Business Agility group to provide more-indepth information if they want to.
  2. Provide concept maps for people to jot down information as it’s discussed. Concept maps are a visual tool useful for capturing small bits of information in relation to each other. Writing down helps to retain learned information.
  3. Record and publish a video summary of each topic discussed, with new insights gained and planned next steps.
  4. Use the last 10 minutes to reflect on what we learned, the format and next steps for each participant.

Would you like to join us for the next Business Agility Café? Join the Business Agility group to be notified when the next one will be scheduled in the new year. It’s a low-volume email list for sharing and supporting each other in our experiments to increase value for our clients, our teams, ourselves and the world. What more reasons do you need? 🙂

Helping Sault businesses use Social Media in a Crowded Marketplace

Last night I had the privilege of presenting a session on social media, the final installment in the Economic Development Corporation’s 3 part series on online marketing strategies. The audience was small but engaged, making for a fun evening. I spent about 1/3 of my time just answering questions. The group was diverse, including an Alpaca farmer, a manager at a local bank, a newcomer to the Sault, and someone from Sault Tourism.

Reasons people came to the event:

  • Expand network
  • Connect more with people
  • Create awareness about business
  • Promote in a new market
  • Learn how to present product
  • Learn social media tools
  • Engage people, and how to manage the effort
  • How to use social media tools efficiently
  • How to reach a young audience

The group finished up the evening by coming up with a top 10 list of tips for a small business using social media, based on what was presented. Here is there must-do list, in no particular order, with some additional comments from me:

  1. Update content constantly. You are only as good as your last post / tweet / comment.
  2. Be honest. You can’t hide deception online.
  3. Start small. Pick something, try, learn, assess.
  4. Find a sustainable pace. Don’t burn yourself out.
  5. Stay focused. Have a clear message.
  6. Know your audience.
  7. Use tools to (your) fullest potential. Keep learning, experimenting. Read about what others are doing.
  8. Be open and transparent in your communication. Let people get to know both about you and your business.
  9. Work hard to keep customers happy. Address negative comments and turn frustrated patrons into your evangelists through over-the-top service.
  10. Choose the right digital channels. There are lots to choose from, and you can’t do everything.

Here are 5 additional resource links for small businesses trying to use social media:

Social media isn’t what I do for a day job. I don’t consider myself a social media expert. I like to use the term ‘social media swimmer’. I’m a fish navigating the rivers of online connectedness, and have been splashing in the waters heavily for some time. My desire is to help people and organizations in Sault Ste. Marie benefit from using social media, which is why I do these presentations.

Next month people can learn about Twitter in an interactive, hands-on session I’ve put together at Algoma University. Course is limited to first 20 registrants. Cost covers my costs plus some of my time taken away from my regular work to prepare for it. If you’ve wondered what Twitter is about and how to make the best use of it, you won’t be disappointed. You can register and pay online. How easy is that?

The slides from the presentation are below. Huge dose of gratitude to Fred Roed of WorldWideCreative for giving me permission to use some of his slides from a similar presentation. Sharing ideas FTW!

5 free things you should do to promote your blog

I noticed that a few Plone bloggers registered their blog at Technorati, having read Mr. Topf’s recommendation to do so. I agree wholeheartedly. Technorati is the largest directory of blogs, and offers increased exposure to your blog through its directory, tag and search features. And hey, it’s free, so why not take 10 minutes to claim your blog?

In addition, here are 5 free things worth doing to promote your blog that I’ve done:

  1. Provide a site feed on your blog. Ok, so you’ve done that, but do you know how many subscribers you have, and whether that is going up or down? Register your feed at Feedburner and take advantage of the free feed stats and ways to publicize your feed. We really need a way to integrate Feedburner feeds into Plone easily, and something I commented on this PLIP. Add your voice if you think this is a good (or not) idea.
  2. Offer email subscription to your blog for people who aren’t comfortable with site feeds (yet). Feedburner has such a feature that takes minutes to set up. Just copy / paste the html form code, or use a subscription link instead.
  3. Gather statistics using Google Analytics. If you aren’t monitoring and measuring traffic, how will you know what interests people the most? Discover most popular posts and what external links people are clicking on.
  4. Promote your online presence by adding a link to your LinkedIn and / or Facebook profile (you do have one, don’t you?). Give people a chance to find and learn more about you via other social networks. Conversely, you can promote your blog through your profiles. Add your site address to your profiles. In Facebook, auto-import your blog feed via the Notes application.
  5. Point to your blog by building a Squidoo lens. A lens is an organized directory that makes it easy for people to find your good stuff. It’s free and you should have one… it will bring you credibility and traffic. You could list your top postings, as well as a bio of yourself and your blog feed. I don’t have one on my blog (yet), but you can learn from me about all about ultimate frisbee!

There are lots more ways to promote your blog, but those are 5 you can do easily and costs you only your time.